Who are we?
We are a team of product-driven individuals who strongly believe in the positive impact immersive learning will have on the world. Today, we’re building a safety-focused learning platform that far outperforms its traditional counterparts and helps save lives.
If you strive to work in a creative and high-output environment, read on.
Who are we looking for?
We’re looking for an experienced, commercially-driven Digital Marketing Manager to lead digital marketing efforts. This role will be responsible for building our marketing strategy and executing on all the relevant initiatives with the goal of growing revenue.
You will be responsible for:
Building a deep understanding of the personas and set Pixaera’s marketing strategy with the management team
Implementing the content strategy to engage with diverse audience segments with varying degrees of brand connection.
Set up automated marketing tools including email marketing campaigns
Establishing key success metrics and leveraging customer insights to track performance and guide strategic decision-making
Crafting, executing, and refining a variety of marketing campaigns to maximize effectiveness and reach
Utilizing available software to automate marketing activities, including emails, social media, and website actions, to enhance efficiency and streamline repetitive tasks
Generating content to bolster sales efforts in both the Top of the Funnel (TOFU) and the Middle of the Funnel (MOFU)
Ensuring brand consistency throughout digital channels, encompassing templates, systems, website content, and service providers
Scrutinizing Pixaera's activity, sales discussions, and industry trends to sustain a prominent brand presence across digital channels, social media, and search engine results
Overseeing and deploying market insights tools, including GA4 and other marketing Business Intelligence (BI) tools, for the marketing team
Conducting campaign experiments on social channels to uphold strong brand visibility across digital channels and social media platforms
Formulating and executing strategies to promote the Pixaera brand and attract qualified traffic to the website
Establishing strategic relationships and uncovering collaboration opportunities to benefit Pixaera
Your contribution to Pixaera will be determined by a combination of:
Contribution to revenue targets
Enabling the sales cycle
Brand awareness and brand love
Who are you?
A successful candidate will have the following skillsets and experience:
At least 4 years of experience in a SaaS B2B Marketing role
Enterprise SaaS experience
Experience with AARRR funnel
Strong user acquisition skills
Up-to-date with the latest trends and best practices in SaaS marketing
Great written and verbal English skills
Experience working in a fast-paced, high-growth environment
Experience working with external stakeholders from large companies
A desire to help a startup scale from seed to acquisition/IPO
Bonus: Experience in selling to manufacturing, energy, or construction
How do we support and benefit our employees?
Work from anywhere: Fully remote set-up, with 2x company-wide meetups per year to meet and bond with your colleagues.
Flexible working hours: as long as you deliver, we don’t mind when you work. Delivery is more important than face-time.
All the equipment you need to succeed provided by Pixaera.
25 days of company vacation allowance per year in addition to local public holidays. If there is a public holiday that you would rather work, let us know and you can swap it for another day in lieu.
Competitive stock options.