People, planet, profit: the intersection of sustainability, safety, and success

Carole Smets, a strong advocate for sustainable and safety practices in businesses, shares her career journey deeply aligned with a strong set of values and her firm belief that sustainability, safety and business success go hand in hand.

From the very first strong statement to the last emotional story, we are treated with a series of invaluable insights, nuggets, and clear passion for the safety and sustainability space.

As the Health and Safety Director at Pernod Ricard, Carole champions safer, healthier and more environmentally conscious corporate landscapes.

I would like everybody being a holistic leader, thinking about planet, people, profit. That would be my dream.

From the need for holistic leadership in sustainability, where leaders embody these values and thus, create safer environments for their teams to thrive to encouraging organisations to move from a reactive to a proactive stance, enhancing their overall safety performance, but also embracing diversity within all safety leaders for better collaboration and ideas development, Carole also encourages everyone, regardless of their role, to 'Be the One' - a Pernod Ricard initiative that fosters a sense of individual empowerment in implementing health and safety actions.

This mindset, she believes, will drive a shift towards greener operational practices and a safer working environment where profit and growth can also directly benefit from this.