BP, a global leader in energy, is committed to the highest safety standards. However, traditional training methods—such as classroom lectures and videos—were no longer engaging employees or preparing them for real-world hazards. Recognizing the need for a more effective solution, BP partnered with Pixaera by integrating immersive safety training into its Learning Management System (LMS), transforming the way employees learn and apply critical safety protocols.
The Challenge
Engaging Workers in Safety Training
In the evolving energy sector, BP recognized the need for innovative training methods to address complex safety challenges.
Despite their strong safety culture, conventional training approaches were falling short. Employees found traditional learning methods disengaging, leading to lower retention and inconsistent application of safety procedures.
“People expect training to be interactive, engaging, and impactful. They won’t settle for what we’ve done in the past.” – Graeme Lannigan, BP Global Learning Manager for HSSE.
The Solution
BP collaborated with Pixaera to introduce immersive modules via PC & VR that replicate real-world hazards in a controlled environment. Employees can now experience high-risk scenarios, make real-time decisions, and reinforce learning through hands-on interaction.
The impact of Pixaera's training has been significant:
✔ Higher engagement levels—employees are actively participating in safety training.
✔ Improved risk awareness—workers approach tasks with greater caution and confidence.
✔ Scalable implementation—PC & VR training is now being rolled out across multiple BP locations.
By leveraging Pixaera’s cutting-edge technology, BP has set a new industry benchmark for immersive safety training, ensuring that employees are not just informed—but truly prepared.
countries in which 3 different learning programs have been deployed in 8 languages
of frontline teams preferred Pixaera's training to previous experiences.
of users were able to recall the Life-Saving Actions without any mistakes
“I also think gamification is massive. I'm seeing a generational shift. People now expect a lot. They're used to great quality products, things that they can access in their personal life. And they expect the same in training. They expect it to be fun, engaging and effective. They're not going to be able to settle for what we've done in the past."
“For the first time, we saw employees lining up, eager to experience safety training. That was a breakthrough moment.”
“bp investing in my training as an employee makes me feel valued and I think it increases our safety culture, but also looks after our mental health because it shows us that they want us, as employees, to develop our learning capability, but also different abilities.”
“I also think gamification is massive. I'm seeing a generational shift. People now expect a lot. They're used to great quality products, things that they can access in their personal life. And they expect the same in training. They expect it to be fun, engaging and effective. They're not going to be able to settle for what we've done in the past."
“For the first time, we saw employees lining up, eager to experience safety training. That was a breakthrough moment.”
“bp investing in my training as an employee makes me feel valued and I think it increases our safety culture, but also looks after our mental health because it shows us that they want us, as employees, to develop our learning capability, but also different abilities.”
